Patrice Macé has acquired his operational marketing expertise at Kellogg´s while participating in the great adventure of the expansion of the cereals market in France.
Creating, in the 90’s, a new type of consumption for breakfast, has requested the successful launching of several relevant innovations, pragmatic action plans and above all a daily commitment to reach and to outreach sales objectives.
Marketing consultant and later in category management, his missions in companies have always had the same operational excellence attention as well as a strong capacity to federate collaborators around prospective visions.
To identify efficient business solutions, Patrice conceives an investigation scheme which, from the start, is related to marketing & sales objectives. Each time, he would strongly involve the team in charge of the project and consult consumers to guaranty that the action plan is moving in the right direction.